Recently, I sat down with Grant Cardone and Rich Somers to discuss the execution of large-scale real estate projects, capital strategy, and the underlying factors driving South Florida’s continued outperformance relative to other major U.S. markets.
The South Florida Business Journal also recently wrote a story about male executives who biohack. Health, wellness, and longevity have been key focuses of mine since a young age. Feel free to read the article about my current habits that drive long-term success and well-being.
On Grant Cardone’s 10X Money Talks, we discussed the mechanics behind luxury real estate development at scale: how pre-sale deposits fund construction, how our team underwrites developments across South Florida, and why Florida’s migration trends continue to create long-term pricing power. We also broke down hard costs versus soft costs, the office-to-residential pivot that unlocked $250 million in additional revenue, and what it takes to raise institutional capital from Europe.
Grant Cardone is a real estate investor, entrepreneur, and bestselling author known for building the 10X brand and one of the largest multifamily real estate platforms in the country.
On The Rich Somers Report, I broke down the full lifecycle of waterfront development, from acquisition to sellout. We covered underwriting a $345 million project to a 30% margin, why buyer deposits are such a powerful funding mechanism, and why waterfront real estate remains one of the most resilient asset classes in any cycle. We also discussed the continued migration of founders, fund managers, and global capital into Miami.
Rich Somers is a luxury real estate advisor and media host known for his insight into high-end development, market trends, and the business behind premier real estate deals.
South Florida Business Journal also featured a story about how male executives across the region are fueling demand for diagnostics, aesthetics, and wellness-driven amenities, and how real estate developers are beginning to build those directly into their projects.
In the article, I shared my own approach to health and performance, and how that thinking is now being integrated into projects in Brickell and North Bay Village through longevity-focused amenities like cold plunges, saunas, and IV therapy.
With the global biohacking industry projected to reach $70 billion by 2030, wellness infrastructure is no longer a luxury add-on. It is becoming a core requirement for everyday living.
These conversations all point to the same conclusion: the future belongs to operators who think long term, stay disciplined, and build around where people and capital are clearly headed. Whether it is waterfront real estate, institutional development, or wellness-driven living, the opportunities in South Florida continue to expand.
Be great,
Jay Roberts
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